2nd Mini-Documentary Video Delivered

Blog post
edited by
Wiki Admin
– “Migrated to Confluence 5.3”

Xentity, with its FlipFlop Productions capability has delivered a second in the series of Product Outreach videos for the U.S. Geological Survey in November 2009 in coordination with the 125th Anniversary of Topographic Mapping at the USGS. 

These tools have reached over 10,000 views via YouTube, USGS sites, Where 2.0 and ESRI International User Conferences.

Xentity delivers first mini-documentary to Government

Blog post
edited by
Wiki Admin
– “Migrated to Confluence 5.3”

Xentity delivers mini-documentary “Introduction the the National Hydrography Dataset” to the USGS. This leverages our Flip Flop Productions capability.

 

In 2008, when the new presidential administration began coming into office, the USGS senior executive leadership team requested media for demonstration for incoming administration. In response, the client requested any multimedia or audio/visual communication materials from his staff, especially for The National Map (TNM) products. The client observed the communication products had no attention grabbing “story to tell”, though there were many visualization and product examples.

From this and related other planning efforts, the client began reviewing effective methods for improving overall communication products. The benefits yielded with this approach which could replace conference travel costs, create repeatable, attention-grabbing messages, create initial awareness and introductory level training for uses, reach new audiences could not have reached before (i.e. via self-service media viewing), use for Rollout of Products Enhancements/Revamped, and, as initially conceptualized, help in executive education for new leaders to learn about the complicated nature of large programs such as NGP in a simple, easy method.

An effort was initiated under an existing Xentity task work, to develop this initial 6 minute outreach video for introduction to the National Hydrography Dataset (NHD) which could fit in a product series of future videos for NHD – i.e. more detailed training workshops replacing 7-hour application workshops (which later Xentity also supported)– as well as a program series of future videos for other National Geospatial Program product lines such as Elevation, US Topo, and The National Map.

Xentity has a unique approach that takes a production style that would usually cost $5,000/minute to below $2,000/minute. Xentity could achieve this target price point as because the process is standardized, repeatable, and scope is managed as well as including architects who can convery the underlying blueprint for the target messaging along with writers and producers thus lowering several production process tasks.

The project Kicked off in November 2008, and was completed and delivered in January 2009. The video was later put on Youtube.

Making of a Video

Blog post
edited by
Matt Tricomi

The following are some photos of the 12-hour Video Shoot setup taken during 2 of the 4 scenes on 1/31/2009 of the Introduction to the National Hydrography Dataset video. Read the whole story at Xentity delivers first mini-documentary to Government which talks about the value of engaging communications for new stakeholders, stockholders, policymakers, team members and program employees.

After setting up the 3rd scene, the next interviewer is reviewing the shot patterns with the cameraman and director while the grip looking on verifying one of his tasks – his recent “greeking” or hiding/removing of brand names from objects in the shot.

As Jeff Simley reviews final script details with interviewee, the director checks the sound, lighting, and motion-shot setup (note the “trolley” at bottom)

Jeff Simley reviewing an instant playback and next scene setup with the director on the next-gen digitally recorded capture on the HD Monitor

A photo from outside of the 4th scene shoot as Jeff Simley is being “Mic’d up” showing the “on-set” production approval and quiet notices placed within “earshot” nearby areas of the facility

A candid of Jeff Simley in the 4th Scene during a brief shot change. Note the bright lighting setup as captured by this digital photo camera which will appear normal during the final product

After a few days of post-production editing – where compiling a minute of final product can take hours of post-production – this results 

Xentity delivers mini-documentary “Introduction the the National Hydrography Dataset” to the USGS. This leverages our Flip Flop Productions capability.