Xentity delivers first mini-documentary to Government

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– “Migrated to Confluence 5.3”

Xentity delivers mini-documentary “Introduction the the National Hydrography Dataset” to the USGS. This leverages our Flip Flop Productions capability.


In 2008, when the new presidential administration began coming into office, the USGS senior executive leadership team requested media for demonstration for incoming administration. In response, the client requested any multimedia or audio/visual communication materials from his staff, especially for The National Map (TNM) products. The client observed the communication products had no attention grabbing “story to tell”, though there were many visualization and product examples.

From this and related other planning efforts, the client began reviewing effective methods for improving overall communication products. The benefits yielded with this approach which could replace conference travel costs, create repeatable, attention-grabbing messages, create initial awareness and introductory level training for uses, reach new audiences could not have reached before (i.e. via self-service media viewing), use for Rollout of Products Enhancements/Revamped, and, as initially conceptualized, help in executive education for new leaders to learn about the complicated nature of large programs such as NGP in a simple, easy method.

An effort was initiated under an existing Xentity task work, to develop this initial 6 minute outreach video for introduction to the National Hydrography Dataset (NHD) which could fit in a product series of future videos for NHD – i.e. more detailed training workshops replacing 7-hour application workshops (which later Xentity also supported)– as well as a program series of future videos for other National Geospatial Program product lines such as Elevation, US Topo, and The National Map.

Xentity has a unique approach that takes a production style that would usually cost $5,000/minute to below $2,000/minute. Xentity could achieve this target price point as because the process is standardized, repeatable, and scope is managed as well as including architects who can convery the underlying blueprint for the target messaging along with writers and producers thus lowering several production process tasks.

The project Kicked off in November 2008, and was completed and delivered in January 2009. The video was later put on Youtube.

Going International

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Expanding upon Xentity’s geospatial arechitectural services and eServices expertise, Xentity has gone international supporting the Indonesia NSDI effort. Xentity has recently supported partner Enterprise Planning Solutions, LLC on executing strategic and enterprise planning for the National Spatial Data Infrastructure effort in Indonesia.  

This very large program was looking to transform its NSDI program to be more effective and truly service-oriented in how it shares, develops, and invests in its geospatial program.

EnterprisePS called upon Xentity to support in envisioning the future service delivery model for true knowledge management. How can hundreds of organizations data not only be managed in a disciplined fashion to create information, but how can they train their users to best use that information to support their analysis, decision support, and other geospatial business intelligence concepts to their thousands of consumers.

Keeping in mind Indonesia is the 4th most populous country in the world with its 17,000 islands, ever changing shorelines, with high needs for volcanic and earthquake tracking and response, making information into knowledge quickly, accurately, adding the most value becomes extremely important.

Check out the BAKOSURNATAL Program’s web site (recommend using Chrome or another translation tool to translate the site).

Xentity leaders has previously provide enterprise architecture and translation services in Argentina in support of national financial Infrastructure modernization.

Making of a Video

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Matt Tricomi

The following are some photos of the 12-hour Video Shoot setup taken during 2 of the 4 scenes on 1/31/2009 of the Introduction to the National Hydrography Dataset video. Read the whole story at Xentity delivers first mini-documentary to Government which talks about the value of engaging communications for new stakeholders, stockholders, policymakers, team members and program employees.

After setting up the 3rd scene, the next interviewer is reviewing the shot patterns with the cameraman and director while the grip looking on verifying one of his tasks – his recent “greeking” or hiding/removing of brand names from objects in the shot.

As Jeff Simley reviews final script details with interviewee, the director checks the sound, lighting, and motion-shot setup (note the “trolley” at bottom)

Jeff Simley reviewing an instant playback and next scene setup with the director on the next-gen digitally recorded capture on the HD Monitor

A photo from outside of the 4th scene shoot as Jeff Simley is being “Mic’d up” showing the “on-set” production approval and quiet notices placed within “earshot” nearby areas of the facility

A candid of Jeff Simley in the 4th Scene during a brief shot change. Note the bright lighting setup as captured by this digital photo camera which will appear normal during the final product

After a few days of post-production editing – where compiling a minute of final product can take hours of post-production – this results 

Xentity delivers mini-documentary “Introduction the the National Hydrography Dataset” to the USGS. This leverages our Flip Flop Productions capability.





Our concepts are biased towards the next generations concept

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Top Current Disruptions:

*Xentity’s semi-annually update picklist of topics disrupting decisions, projects, product plans, and service

Market DriversBusiness Model ImpactsData and the Board RoomTechnology Dirsuptors
  • User Info Consumption Patterns Rapidly Changing
  • Change Drives you, not vice-versa
  • Behind on Time to Market
  • Short-Term Policies & Budgeting Nightmares
  • 24-hour Transactions
  • Life Events
  • World Generation Doubling for first time in a single generation
  • Local workforce pool lacking needed skillset
  • Knowledge Business Models
  • Shared Services
  • Geospatial Enabling and Integration
  • Tethered Mobile Workforce
  • Workforce Brain Drain
  • Dysfunctional Organizational Development
  • CRM Sales Force
  • Social Media
  • More Horizontal Services as Utility 
  • (i.e. Cloud, Financial, Health)
  • Supply Chain needs Data Lifecycle efficiencies
  • Data Analysis by Paralysis
  • BigData Hype
  • Moving data to Semantic Web
  • Need intelligent way to deliver and digest data
  • Crowdsourcing
  • Open Data
  • Data “Black Hole” force
  • Cloud Migration
  • Aging or Misaligned IT Portfolio
  • Multiple IT Transformation Efforts
  • Wrong IT Footprint
  • Lacking IT Business agility
  • Moore’s Law Too Fast?
  • Machine Learning (Think Google)
  • Designing for Mobility

It is true that change is not going to stop nor slow down. Huge technology drivers opening up new markets and business models. This in turn is creating more and more new data that can help understand, accelerate, and advance your business. 

Business flux has not been so fluid – for good and bad – since the Industrial Revolution or the Great Depression. This is especially true in science, engineering, and information technology. The gamut we focus on in this change is in disruptions to the information lifecycle.

There are really only a few management choices to make:

  • Lead and Bleed with risky investments in new concepts in hopes of ending out ahead
  • Slow down and hope the hype passes, things remain the course
  • Adapt in measured way balancing your existing investment and newer concepts.

This is where Xentity focuses – on your next transformation

Our idea is that organizations need a way to drive, manage, and stay with or ahead of change to be leaders or relevant in their respective fields, industry, market – whether market-driven, business-driven, data-driven, or tech-driven.

We take the lessons learned of past enterprise and world experiences, and our trained, informed consultants use our authored, proven open-methodologies to analyze with the right amount of critical-thinking against our continuing research into future cultural, business, and technological change.

Our Corporate FluffReal-World Translation
We think big on change, while changing small bits at a time Think and act globally and locally. This allows us to dream with big business ideas, while grounding in cultural, operational and technical transition. Our work shows we work on large conglomerate and federal scope and stay fresh supporting small functions and agile, tandem iterations towards new designs, governance, etc. 

Meaning, many high-tech consultants sell implementations as primary objective. Our primary objective is the design first to assure any investment still makes sense, adds value, is affordable. Our concepts are noted in architecture concepts, Data Science Research Concepts, Integrated Change Management Concepts, and Our concepts are biased towards the next “generations” concept

We support executives transform their visions into action. From shortening lines at airports, to college loan app times down to minutes instead of weeks, to making hidden geospatial data into frontline services.

We align to what you want to be based on drivers, possibilities, pragmaticism, timing, resources, and then examine workforce, automation, and product roadmaps. We do this through our guiding Line of Sight concept that guides our Architecture Methods. We tell you what can be done, buying back risk early, in near, mid, and long order.

We are growing partners. We trust in our selected partner relationships, so we share and train partners our shared experiences in corporate knowledge, skill, and business. We build lasting strategic relationships with our handpicked sub-contractors as they bring unique niche skill sets. Sure, its compete one-day, collaborate the next, but ultimately, being on similar pages allows our partners and us to deliver value to our clients.

We believe or bottom line is based on your bottom and top line. So, we put yours first.

We find the best way to get your solutions in place, even when that means bringing more Xentity Partners to table to assure the right value is added at the right time.

We share our concepts and supporting assets openly.We want to focus on our clients, and our “intellectual property” is shared with the world. Xentity co-authored Methodology for Business Transformation at the Dept of Interior which has been the core asset input into the Federal Segment Architecture Methodology at the U.S. President’s Office for Management and Budget (OMB).Our methods in Architecture Method Overview, for example, is world recognized for its way of connecting executive direction with current and target investments in information lifecycle.  We are active voting participants in multiple approach, concept, methodology, and standard industry bodies that govern, educate or help improve industry success. We share and train on approaches, standards, methods, templates, etc.

Why the name “xentity”?

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There are two general small talk questions we get asked a lot. The first is “How do you pronounce xentity?” Our usual answer is ZEN-i-tee, CENT-it-ee, zen-ti-TEE, X-EN-ti-tee . Going through life with a name like Tricomi, you hear them all – tric-OH-mee, TRIC-uh-mee, tric-OH-my. To-MAY-toe, To-MAH-toe. Then, we are asked, “OK, so what does it mean“? Thats the fun answer, in which, pending the listening audience, we give a one-liner or the full gist. Below is the latter.


One week after September 11, 2001, Xentity was founded to help businesses restart after the tragedy. Leveraging our previous successful experiences in Travel Architecture (among other sectors – Financial, Energy, Education), we left our previous jobs and gained a contract to help a small business specifically focused on getting people traveling again. Of least priority, was a name.

In 2002, we still didn’t have a name. We were halfway through the first contract, but nameless. At the time, we were proposing business model designs for a prominent venture capitalist who was looking to properly invest in both a business services firm and its enabling IT services. He wanted to understand – does he spin-off IT services, does he run as division, does he sell it to mitigate risks or focus, does he co-invest with us? This reminded me of Orbitz per their name and organization. When doing architecture  proposal support then, they, among several dot-com engagements, weren’t letting us know or didn’t yet know what they would become, so the architecture couldnt be referred to as T2’s architecture, or a certain airline partners architecture, so in the documents we had put x entity’s architecture. This happened over a few proposals, architectures, and spin-off support. 

So, in 2002, we did it again. It was at that time we simply merged x and entity to make xentity. We slapped our first logo and name on our co-investment option with xentity in lower case and in aqua green colors with a grey shadow branded prominently. We only made it official in 2003 once we started with Federal contracts requiring the full formalities.

But, beyond the novelty, what I liked about the name is the homonym nature of it. “entity”, just like the dot-com example, allowed us flexibility in adjusting to the client based focusing and needing change. I wasn’t hitting a rolodex like most consulting firms start out. We were delivering new architecture for new or changing business models, and well, relying on our performance, and the clients executive relationships to say “you got to check these guys out – look what they did for me”. I didnt know if the client based would change, or types of services, topical areas, subject matter, level of executive advisory would change, size of client?

And to us x meant change. To digress, x in math typically is the defacto variable for an equation. And, when you are born with an equation in your namsake – Euler–Tricomi equation –   – you tend to have math and lots of x’s on your brain. Add on top of the years of advanced study in engineering, you see x’s in your sleep. Whether its a DIFFY-q (differential equation) where you are mathematically deriving the function as x changes, or you are trying to connect the business drivers, goals, products, technology, resources, and costs – you need to design for change – design for the x or change in your entity . 

All I knew is we started to focus on changing groups, entities. We wanted to help clients be more relevant, efficient, and impactful. I knew I wanted to be in change, find people who wanted to make an impact (not a body shop). We started because we wanted to be a part of getting the world flying again. We looked ten years into the future. As noted in our core architecture concepts, We could see the positive and negative disruption of the recent then of offshoring.  We were looking beyond the marketing and selling craze of the internet and tracking Moore’s law on digitized solutions would look to change how the world would communicate, learn, discover, and solve new problems. We wondered how could increasing interaction following Metcalfe’s law impact solutions and knowledge. We looked into how the online could impact the offline and vice-versa especially where once abundant resources were now either trending towards scarce or requiring new solutions. We knew their were so many variables, that change design, analysis, architecture, and planning was needed. We were wowed by veteran innovators – for instance, of course a fellow College Alum Dean Kamen, who hit pop fame with the Segway, but interested or more socio-technology solutions such as water for 3rd world. 

So, xentity it was. 

In the world of transformation consulting, managing change, leading change, or even just handling change we believe strongly is what will make businesses of this century more relevant and more efficient. With that in mind, when you read the concepts and services, you can likely now see, hopefully clearly, our focus, even in our name is on helping change your entity.