For over 20 years, Jim Barrett led Xentity’s national land management and geospatial transformation efforts as head of the Data Strategy Division. He developed business strategies to support large-scale geospatial, GIS, mapping, and location-based data service transformations. Jim advised senior executives, program leaders, and product teams on integrating geospatial data into scalable, mission-aligned enterprise systems. In 2023, Jim transitioned to the role of Emeritus Advisor, where he continues to influence Xentity’s long-term vision and mentorship efforts. His guidance supports ongoing advances in AI, operational efficiency, and the complex challenges of national natural resources and land management.

With more than 30 years of experience in geospatial analysis, enterprise architecture, and systems engineering, Jim helped shape the federal geospatial modernization landscape. His expertise spans architecture planning, enterprise modeling, strategy development, technology evaluation, and geospatial innovation. He played a pivotal role in advancing programs across the Department of the Interior (DOI), U.S. Department of Agriculture (USDA), and Environmental Protection Agency (EPA). His leadership contributed to national-scale solutions in remote sensing, mapping strategy, and one of the largest lifecycle redesigns of public land records in U.S. history.

Jim holds certifications in Enterprise Architecture (FEAC) and ITIL. He is a graduate of Rutgers College, with a major in Geography and minors in Automated Cartography and Geology.