I have been tracking Apple for a long time (Don’t believe me? Check out our 2011 article on Apple in the 80s and a local kid view on the Jobs-Sculley re-organization). During that time, there has been plenty to be impressed by. And now, once again, their approach to releasing a solution that works by default in their company ecosystem triumphs over better engineering. VHS wins over beta, again. And there are plenty of articles on this press release::
Apple maps: how Google lost when everyone thought it had won| Technology | theguardian.com
There really is plenty to be impressed by with how Apples has done business, and the success with Apple Maps shows its effectiveness. As big map-lovers, we at Xentity hope to achieve similar success.