Xentity assisted the USGS in creating a communication product plan, tying back to our national geospatial program architecture and communication services project. This included: 

  • The extraction of the communication products and product activities into a singular unified communication product plan.
  • Documented advice and tactics to product and service leads about opportunities unifying and coordinating events for the purpose of (1) increasing presence relating to TNM and USGS brands and (2) making communication product spending more efficient.
  • Documented advice about strategic communication techniques and products. This includes branding rollout and key differentiator message support. Also, maturity road map support, conducting of customer meetings, and capturing stakeholder positioning statements for products.
  • Training on newer communication concepts such as social media